Privacy policy

Last updated: July 15, 2026

Nue Marketplace Inc. (“Nue,” “we,” “us,” or “our”) operates the website located at nuemarketplaceinc.com and related services, forms, early-access programs, communications, artificial-intelligence-assisted tools, procurement workflows, and online features collectively referred to as the “Services.”

Nue is developing business technology procurement decision software designed to help organizations structure purchasing requirements, compare products, suppliers, proposals, and quotes, identify procurement risks, and understand possible purchasing paths.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, communicate with us, use our online assistant, submit a procurement request, request early access, apply as a supply partner, participate in a pilot, or otherwise interact with the Services.

1. Scope of This Policy

This Privacy Policy applies to information collected through:

Our website and website forms.
Buyer early-access and pilot applications.
Supplier, service provider, and integration-partner applications.
Procurement requests, risk-check requests, and quote-review requests.
Email, telephone, social media, and other communications with us.
Our artificial-intelligence-assisted online assistant.
Analytics, advertising, and website-performance technologies.
Future Nue buyer portals, supplier portals, accounts, and procurement tools.

This Privacy Policy does not control the privacy practices of third-party websites, suppliers, platforms, or service providers that operate independently from Nue.

2. Personal Information We Collect

The information we collect depends on how you interact with Nue.

Information You Provide Directly

We may collect:

Your name, business email address, telephone number, mailing address, and other contact information.
Your company name, industry, location, company size, job title, department, and professional responsibilities.
Account credentials and profile preferences if account functionality is made available.
Marketing and communication preferences.
Information included in contact forms, early-access applications, pilot applications, partner applications, surveys, or support requests.
Procurement requirements, business objectives, budgets, estimated quantities, implementation timelines, technical requirements, compatibility needs, security requirements, compliance requirements, approval criteria, and purchasing preferences.
Information about products, suppliers, service providers, proposals, quotes, warranties, support terms, delivery terms, return terms, and commercial conditions that you ask us to review.
Documents, spreadsheets, specifications, quotes, screenshots, product lists, or other materials you voluntarily submit.
Communications and chat messages exchanged with Nue personnel or our online assistant.
Feedback regarding recommendations, suppliers, product options, pilot programs, or platform functionality.
Information submitted by prospective suppliers or partners, including company details, capabilities, certifications, service coverage, product data, pricing information, references, and integration information.
Payment, billing, transaction, and order information if Nue later activates paid services or purchasing functionality.

Please do not submit passwords, government identification numbers, complete payment-card numbers, protected health information, export-controlled information, highly confidential trade secrets, or other sensitive information unless Nue specifically requests it through an approved secure process.

Information Collected Automatically

When you use the Services, we and our service providers may automatically collect:

Internet Protocol address.
Browser type and version.
Device type, operating system, and device identifiers.
Approximate geographic location derived from an IP address.
Referring website, search engine, or advertising source.
Pages viewed, links clicked, buttons selected, files downloaded, and time spent on pages.
Session activity, scrolling, form interactions, and website-navigation information.
Cookie identifiers, analytics identifiers, advertising identifiers, and similar technical information.
Information about errors, performance, security events, and suspected misuse.

Information Obtained From Other Sources

We may receive information from:

Shopify and applications connected to our Shopify website.
Analytics, advertising, email-marketing, customer-support, form, and chatbot providers.
Suppliers, distributors, service providers, referral partners, and technology partners.
Publicly available company websites, professional profiles, business directories, and public records.
Individuals within your organization who submit information on your behalf.
Social media and advertising platforms when you interact with Nue content or advertising.

3. Maya, Nue’s Online Assistant

“Maya, Nue Marketplace Inc. Online Assistant” uses automated and artificial-intelligence-assisted technology to answer general questions, provide website navigation assistance, collect contact information, and direct users to appropriate Nue resources.

When you communicate with Maya, we may collect:

Your chat messages.
Your name, email address, and telephone number if provided.
Information about your organization or procurement needs.
Technical and usage information associated with the conversation.
A transcript or summary of the conversation.

Maya is not an authorized purchasing agent, attorney, accountant, financial adviser, cybersecurity auditor, or other licensed professional. Its responses are informational and may be incomplete or inaccurate. Important procurement decisions should be independently verified and may be reviewed by an authorized Nue representative.

Chat information may be processed by Jotform and other technology providers that help us operate the assistant. Do not provide confidential credentials, regulated data, or highly sensitive information through the chatbot.

4. Artificial Intelligence and Automated Processing

Nue may use artificial intelligence, rules-based systems, scoring models, and other automated tools to:

Organize and summarize submitted requirements.
Identify missing information.
Compare product, supplier, or quote attributes.
Detect possible procurement risks or inconsistencies.
Categorize requests and recommend next steps.
Improve search, matching, and recommendation functionality.
Support customer service and internal operations.
Develop and evaluate the Nue Intelligence Core.

Automated outputs are decision-support information and are not guarantees, approvals, certifications, or binding purchasing instructions.

Where required by law, Nue will provide appropriate information about automated processing and available rights. Nue does not intend to make decisions producing legal or similarly significant effects about individuals solely through automated processing without appropriate review.

5. How We Use Personal Information

We may use personal information to:

Operate, maintain, secure, and improve the Services.
Respond to inquiries and provide customer support.
Process early-access, pilot, buyer, supplier, and partner applications.
Understand a buyer’s requirements and procurement objectives.
Prepare comparisons, risk observations, summaries, recommendations, or possible purchasing paths.
Communicate with buyers, suppliers, service providers, and partners.
Facilitate quote requests or supplier introductions when requested or authorized.
Verify supplier, product, proposal, or company information.
Personalize website content and user experiences.
Measure website traffic, engagement, marketing performance, and service usage.
Send operational, administrative, educational, and promotional communications.
Improve Nue’s models, workflows, scoring systems, taxonomy, product data, and platform design.
Create aggregated or de-identified analytics and research.
Detect fraud, abuse, security threats, unauthorized access, and violations of our policies.
Protect the rights, safety, property, and integrity of Nue, our users, and others.
Comply with legal, regulatory, tax, accounting, and contractual requirements.
Establish, exercise, or defend legal claims.
Evaluate or complete a merger, financing, acquisition, restructuring, sale, or similar business transaction.

6. Aggregated and De-Identified Information

We may convert information into aggregated or de-identified form so that it cannot reasonably be linked to a particular individual.

We may use such information to study procurement patterns, improve our services, evaluate product and supplier categories, improve recommendations, conduct research, create reports, and support business planning.

We will not attempt to re-identify de-identified information except as permitted by law, including to test whether our de-identification processes are effective.

7. How We Disclose Information

We may disclose personal information to the following categories of recipients.

Technology and Service Providers

We may use service providers for:

Website hosting and ecommerce infrastructure.
Cloud storage and computing.
Website analytics and performance measurement.
Forms and survey processing.
Artificial-intelligence-assisted chat and customer support.
Email and SMS communications.
Advertising and campaign measurement.
Security, fraud prevention, and technical support.
Document processing and business operations.
Payment processing if paid services are enabled.

These providers may include Shopify, Google, Meta, Jotform, Klaviyo, Pinterest, and other providers shown through our website or privacy controls.

Suppliers and Procurement Participants

When you request a quote, supplier introduction, product search, sourcing assistance, or procurement support, we may disclose relevant business and request information to potential suppliers, distributors, manufacturers, service providers, integration partners, or advisers.

We will seek to limit disclosures to information reasonably needed to evaluate or respond to the request. We will not represent that a supplier has been selected, approved, certified, or awarded business unless Nue expressly confirms that status.

Professional Advisers

We may disclose information to attorneys, accountants, insurers, auditors, consultants, financing sources, and other professional advisers.

Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

Comply with law, regulation, subpoena, court order, or valid governmental request.
Enforce our agreements and policies.
Investigate fraud, security incidents, misuse, or illegal activity.
Protect Nue, our users, or another person from harm.
Establish, exercise, or defend legal claims.

Business Transactions

Information may be disclosed or transferred in connection with a financing, merger, acquisition, restructuring, asset sale, bankruptcy, or other business transaction.

8. Shopify

Our website is hosted using Shopify. Shopify may collect and process information necessary to host the website, provide website functions, maintain security, support customer accounts, process forms, and provide related services.

Shopify’s processing of information may also be governed by Shopify’s own privacy notices and contractual terms.

Shopify services, pixels, and connected applications may operate according to the consent and privacy preferences configured through our Shopify customer-privacy settings.

9. Analytics, Cookies, and Similar Technologies

We and our service providers use cookies, pixels, software development tools, tags, local storage, and similar technologies to:

Keep the website functioning.
Remember user preferences.
Understand traffic and website usage.
Measure page views, sessions, interactions, and referrals.
Evaluate the effectiveness of communications and advertising.
Detect security threats and technical problems.
Personalize content and advertising where permitted.

Our website currently uses or may use services including Google Analytics, Google and YouTube services, Meta or Facebook and Instagram technologies, Pinterest, Klaviyo, Shopify analytics, and connected Shopify applications.

You may manage cookies through your browser, our cookie banner where displayed, and available privacy-preference controls. Blocking cookies may affect website functionality and may reduce the information available in analytics reports.

10. Advertising, Sale, and Sharing Choices

Nue does not sell personal information in exchange for money.

However, some disclosures involving advertising cookies, pixels, device identifiers, or cross-context behavioral advertising may be considered a “sale,” “sharing,” or “targeted advertising” under certain United States state privacy laws.

Where applicable, you may opt out by:

Using the “Your Privacy Choices” or data-sharing opt-out feature available through our website.
Adjusting cookie preferences where a cookie banner is displayed.
Enabling a legally recognized Global Privacy Control signal in your browser.
Contacting us using the information at the end of this policy.

We will process applicable opt-out requests as required by law.

11. Marketing Communications

We may send marketing or promotional communications when permitted by law or when you have provided consent.

You can unsubscribe from promotional emails by using the unsubscribe link contained in the message. Opting out of marketing will not prevent us from sending necessary administrative, security, application-status, support, or service-related communications.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide the Services.
Evaluate and operate pilot or early-access programs.
Maintain our relationship with you or your organization.
Fulfill the purposes described in this policy.
Comply with legal, tax, accounting, and regulatory obligations.
Resolve disputes and enforce agreements.
Protect against fraud, abuse, and security threats.

Retention periods may vary depending on the type of information, the nature of the relationship, legal requirements, and whether the information is needed for an active procurement request.

We may retain aggregated or de-identified information for longer periods.

13. Information Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

No system, transmission method, or storage technology is completely secure. We cannot guarantee absolute security, and users should avoid sending highly sensitive or confidential information through ordinary email, public forms, or chat.

14. International Data Transfers

Nue is based in the United States. Information may be processed in the United States and other countries where our service providers operate.

Those countries may have privacy laws different from those of your jurisdiction. Where legally required, we and our providers may use recognized contractual or legal mechanisms for international data transfers.

15. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to personal information about you.
Request correction of inaccurate information.
Request deletion of personal information.
Obtain a portable copy of certain information.
Object to or restrict certain processing.
Withdraw consent where processing is based on consent.
Opt out of targeted advertising, sale, or sharing.
Appeal a decision concerning a privacy request.
Lodge a complaint with an appropriate data-protection authority.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity and authority before completing a request. Authorized agents may submit requests where permitted by law, subject to appropriate verification.

We will not unlawfully discriminate against you for exercising a privacy right.

16. Information Relating to Businesses

Nue primarily serves organizations and business users. Information submitted in connection with employment or a business relationship may include professional contact details and information about an organization’s procurement activities.

When you submit information on behalf of an organization, you represent that you have authority to provide the information and request the applicable services.

17. Children’s Privacy

The Services are intended for business users and are not directed to children under 18.

We do not knowingly collect personal information from children. A parent or guardian who believes a child submitted personal information may contact us to request its deletion.

18. Third-Party Websites and Services

The Services may link to supplier websites, product pages, social networks, partner platforms, or other third-party services.

Nue does not control and is not responsible for the privacy, security, accuracy, or content practices of independent third parties. You should review their privacy policies before submitting information or completing a transaction.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our technology, business model, services, legal obligations, or data practices.

We will post the updated policy on our website and revise the “Last updated” date. We may provide additional notice when required by law or when changes are material.

20. Contact Us

Questions, complaints, or privacy-rights requests may be directed to:

Nue Marketplace Inc.
4611 S University Dr, Suite #423
Davie, Florida 33328
United States

Email: support@nuemarketplaceinc.com

Please include sufficient information for us to understand and respond to your request. Do not send sensitive identification documents unless we specifically request them through an appropriate secure process.